Episode 8 of Australia’s Next Top Model saw the girls learn about the role of an influential model. In the today’s industry a model has to know her brand, be able to translate and represent this in a relatable, on brand way across all channels – particularly social media. In the current industry, social media plays a huge role in the modelling so understanding your brand and curating your style is key to success!
This weeks challenge saw the girls develop and demonstrate their brand by integrate the Mazda 2 into a campaign style shoot. We took the girls around Sydney to iconic locations where they shot each others image featuring the Mazda in their individual style. This challenge saw some of the girls struggling with how to display the product as the hero of shot all while subtly injecting their brand. It was a tough balancing act for some! This week it was Aleyna who took out the amazing prize of Mazda 2 National Print Campaign. She managed to create a well balanced, on brief and personal image that really ticked all of the clients criteria!
The photoshoot this week presented an amazing opportunity to learn from one of the best in the business, supermodel Miranda Kerr. We’ve worked with Miranda and she definitely brings a great presence and a high degree of professionalism to set. The girls were very lucky to have her guidance in what was a challenging shoot. Teaching our top 5 about the small details that make an amazing shot was truly a money can’t buy experience! The smallest detail in a photo matter from hand placement to the subtle changes in expression. This week highlighted just how important the minute details can be in helping to make a good shot, a great shot. Linnea gave us one of her best photos of the competition so far, she had a great energy on set, took direction well and this produce an awesome photo and showed some great versatility.
With the competition tighter then ever, one bad photo is the difference between staying and going. And while this week’s photoshoot proved difficult for most of the girls, it came down to Kassidy and Daisy. Sadly, the Top Model journey ended for Kassidy. Keep your eye out because with her drive and tenacity we are sure to see more of Kassidy!
So we are down to our Top 4 –
Stay tuned because next week the girls are headed overseas on the adventure of a lifetime with Megan Gale to one of the fashion capitals of the world.
Music: Angels (Bodhi Remix) – The XX