STENMARK REINVENTS ARMANI CODE

The new Armani Code Colonia – The story continues…


When the opportunity came up for us to continue our partnership with Giorgio Armani and the Code fragrance range, to say we were thrilled would be an understatement! Giorgio Armani is true modern luxury and we feel such a connection with not only the team but with the values that make up the foundations of this timeless brand.

This time around when we sat down to develop the creative concept, our inspiration came from the colour of the Colonia bottle while continuing to draw on our idea of the modern man and the code to his success.

Code Colonia genuinely evokes the feeling of a fresh, bright summer day. We feel Colonia fits so naturally into the Code Fragrance range and is effortless in portraying relaxed quality, casual elegance and understated cool. Armani Code Colonia definitely adds a new dimension to the Armani Code Man and it was this new dimension that we wanted to showcase.

The story picks up from the night before and follows our two very successful yet very different men into the next day. Despite their life and style differences they know there is one final touch that brings their look together. Armani Code, it’s their code to success. It gives them that boost of confidence and charisma.

We wanted to show the versatility of this cool, light yet sophisticated fragrance – highlighting its place as a modern essential for every style of man. Showcasing the single Colonia fragrance really allowed us to show the way in which one fragrance can lend itself to many styles.

We feel so lucky to be able to embody the Armani brand and the continuation of this story was so natural and easy for us to tell. Fragrance is such a subtle but hugely important part of what makes up an individuals style and when it comes to these essentials – we believe quality is everything. As Mr. Armani said, ‘the difference between style and fashion is quality’ and this attention to quality and detail is so evident in everything that Armani does and Code Colonia is no exception.


The TEAM

Creative + Art Direction: Zoë, Jordan & Zac Stenmark | Cinematography: Masses Collective | Grooming: Mia Hawkswell | Styling & Photography: Zoë Stenmark

Location: The Sydney Suite at The Park Hyatt Sydney

For more check out our Instagram – Jordan & Zac

To buy Code Colonia head to Giorgio Armani Beauty

Collaboration with Giorgio Armani

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